As technology pervades every business function, it brings with it a fusion of roles among C-suite leadership. IT, which was once the exclusive domain of CTOs, now attracts a CFO’s interest.
Cognizant of how important data is for their daily activities – from financial reporting, planning, and forecasting to strategic business problem-solving – CFOs are raring to invest in new technologies that will deliver real-time insights so they can make better decisions, faster. The 2019 CFO Survey Report by Grant Thornton predicts that, “[CFOs] will focus on pragmatic and targeted technology implementations that can be measured and monitored for results and value.” However, with a slew of new products on the market, how do they know what to choose and invest in? And, how do they articulate the long-term value of these IT investments?